The stock market has changed more in last two decades than it had over the prior two centuries. Investing today is driven by technology, which can be both a blessing and curse. It is as if faster computing speeds compel people to trade faster. But that is a mistake. The market has always favored long-term investors over speedy speculators, and it has never favored those who have not bothered to learn the basics. What is the stock market? What does it mean to own shares of stock? How does the economy affect investments? What types of accounts can you set up? How do you use leverage when investing? What are your rights as an investor? There are many books that teach trading strategies, but few that encourage you to lay a foundation before you put money into building on it. This is a rule book about investing. Rule books are not quick reads, but they are necessary. You have a better chance at winning if you know the rules of the game. Not knowing the rules can have expensive consequences. This book will teach you What You Need to Know Before You Invest.

About the Author

Rod Davis has over 40 years experience in the financial services industry as an operations manager, stockbroker, college instructor, and author. He won a Commemorative Emmy Award as Instructional Designer for the online telecourse Dollar$ and Sense: Personal Finance for the 21st Century, It was produced by Coast Community College District and KOCE TV. Rod has written five books, the latest of which is The Sisyphus Solution: My Search for the Solution for an Unsolvable Problem.

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