Introduction to Two-Dimensional Design: Understanding Form and Function

A comprehensive introduction to the principles, issues, and uses of two-dimensional design

In Introduction to Two-Dimensional Design, respected designer and educator John Bowers provides a solid foundation in timeless design principles that are immune to fads and trends. With the help of more than 160 revealing illustrations, he explores both the qualitative and quantitative aspects of 2D design, interweaving historical accounts with penetrating analyses of visual principles and issues found in important contemporary examples. He demonstrates how competing approaches to 2D design--including those based on intuition, play, chance, and empirical research--can be used successfully, either alone or in combination.

An excellent book for foundation design courses and a valuable working resource for artists and design professionals, Introduction to Two-Dimensional Design:
* Integrates applications from fine art, graphic design, architecture, interior design, and industrial design, as well as from nature and the vernacular landscape
* Covers the latest design technology, including video, Web design, and interactive media
* Features examples in context that provide the basis for methodical explanations of processes and outcomes

JOHN BOWERS is an assistant professor of graphic design at Oregon State University. He has served on the board of the Graphic Design Education Association (GDEA) and several other national art and design organizations. He has lectured extensively on design theory and issues.