An Introduction to Visual Communication

Susan B. Barnes

ISBN 10: 1433142031 / ISBN 13: 9781433142031

Published by Peter Lang, Peter Lang Jul 2017, 2017

About this Item

Neuware -Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book provides students with a better understanding of the visually oriented world in which they live. From cave art to virtual reality, all visual media are discussed with methods for evaluation. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.Books on Demand GmbH, Überseering 33, 22297 Hamburg 300 pp. Englisch.

Seller Inventory # 9781433142031

Bibliographic Details

• Title: An Introduction to Visual Communication
• Publisher: Peter Lang, Peter Lang Jul 2017
• Publication Date: 2017
• Language: English
• ISBN 10: 1433142031
• ISBN 13: 9781433142031
• Binding: Taschenbuch
• Edition: 2nd Edition
• Condition: Neu
• Dimensions: 254W x 178H x 17D millimeters 254 millimeters width by 178 millimeters height by 17 millimeters depth
• Weight: 569 grams

About this title

Synopsis

Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.

This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book provides students with a better understanding of the visually oriented world in which they live. From cave art to virtual reality, all visual media are discussed with methods for evaluation. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.