Introductory Management Science

This highly-esteemed text introduces students to the key ideas of management science that will be important to them throughout their careers. Addressing the needs of both management science students and those heading for a career in business administration, the text emphasises the role of management science techniques in the larger context of business decision-making. The authors place a strong focus on models - how they are created, how they are used, what kinds of insights they provide - and on the critical importance of managerial judgement in utilising those insights.

Key Benefit: Buoyed by a steady stream of practical diagnostic assignments, this resourceful text introduces the key ideas of management science. Key Topics: It places a strong emphasis on studying the models of management science -- both deterministic and stochastic -- how they are created, how they are used, and what paradigms they provide. Market: For marketing and business management professionals.