Investigating Communication: An Introduction to Research Methods (2nd Edition)
Frey, Lawrence R.; Botan, Carl H.; Kreps, Gary L.
ISBN 10: 0205198260 ISBN 13: 9780205198269
Published by Pearson, 1999
Used
Hardcover
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About this Item
Description:
Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included. Seller Inventory # 3IITBN00001V_ns
Synopsis:
This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods. For anyone interested in the introductory methods of communication research.
From the Back Cover: This book provides a comprehensive, balanced introduction to communication research methods.
Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods.
For anyone interested in the introductory methods of communication research.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Investigating Communication: An Introduction...
Publisher: Pearson
Publication Date: 1999
Binding: Hardcover
Condition: acceptable
Edition: 2nd Edition
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