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Bibliographic Details

Title: Investigating Communication: An Introduction to Research Methods (2nd Edition)
Publisher: Pearson
Publication Date: 1999
Language: English
ISBN 10: 0205198260
ISBN 13: 9780205198269
Binding: hardcover
Edition: 2nd Edition
Condition: Acceptable

About this title

Synopsis

This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods. For anyone interested in the introductory methods of communication research.

From the Back Cover

This book provides a comprehensive, balanced introduction to communication research methods.

Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods.

For anyone interested in the introductory methods of communication research.

"About this title" may belong to another edition of this title.

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