Investigating Communication : An Introduction to Research Methods

Frey, Lawrence R., Kreps, Gary L., Frey, O., Botan, Carl H.

ISBN 10: 0205198260 / ISBN 13: 9780205198269

Published by Pearson Education, Limited, 1999

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4736288-75

Synopsis:

This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods. For anyone interested in the introductory methods of communication research.

From the Back Cover: This book provides a comprehensive, balanced introduction to communication research methods.

Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods.

For anyone interested in the introductory methods of communication research.

Bibliographic Details

Title: Investigating Communication : An ...
Publisher: Pearson Education, Limited
Publication Date: 1999
Binding: Hardcover
Condition: Very Good
Edition: 2nd Edition