An Investigation into the Effects of Enabling Marketing Communication: A Case Study of Namibian Institutions

Angula, Nikodemus

ISBN 10: 6202669543 / ISBN 13: 9786202669542

Published by LAP LAMBERT Academic Publishing, 2020

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Bibliographic Details

• Title: An Investigation into the Effects of Enabling Marketing Communication: A Case Study of Namibian Institutions
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2020
• Language: English
• ISBN 10: 6202669543
• ISBN 13: 9786202669542
• Binding: paperback
• Condition: New
• Book Type: book

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Synopsis

Many marketing strategies including and approaches like CRM, mass marketing, PR marketing and IMC have developed for the sake of increasing the demand on the product and elevate the level of customer satisfaction (Ali & Allan, 2017). With the technological development and the entrance of internet marketing there appeared an urgent need to increase the intensity of the marketing strategies in a way that matches the concept of online marketing as distance marketing (Ali & Allan, 2017). Namibian institutions currently face a challenge of a standardized effective marketing communication strategy integration that enable stakeholders to communicate effectively and appropriately with its stakeholders who cause delay and time consuming when marketing Namibian institutions would want to make fast and informed decision with its stakeholders. Therefore this study proposed to investigate into the effect of enabling marketing communication strategies integration in Namibian institutions.