The Invisible Game : The Secrets and the Science of Winning Minds and Winning Deals

Kai-Markus Mueller

14 ratings by Goodreads

Language: English

Published by John Wiley & Sons Inc Nov 2022, 2022

1394152981 / 9781394152988

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Cutting-edge science can make all the difference for salespeople in a time when they are facing a business world in transformation.In The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals, neuroscientist Kai-Markus Mueller and sales professional Gabriele Rehbock deliver a hands-on guide to the hidden dynamics that influence the outcomes of most business deals. In plain English, the book unpacks recently discovered insights from psychology, behavioural economics, and neuroscience and explains how to apply them to your advantage in real-life business situations.The authors show you how to influence buying decisions and how to successfully respond to challenging business situations in order to put you in control of the levers that drive sales success. You'll also find\* Advanced strategies and tactics that offer a lasting edge in negotiations, sales and other business transactions\* Smart techniques to build rewarding customer relationships\* The psychology behind gains and losses revealing new keys to profitable pricing\* Real-life advice on how to counter a buyer's intimidation tactics: time, uncertainty, fear, and silenceAn essential, step-by-step playbook for sales professionals, The Invisible Game will also earn a place on the bookshelves of entrepreneurs, business owners, and other independent professionals--like lawyers, accountants, freelancers, consultants, and programmers--who regularly sell their services to other businesses.

Seller Inventory # 9781394152988

Title
The Invisible Game : The Secrets and the Science of Winning Minds and Winning Deals
Author
Kai-Markus Mueller
Publisher
John Wiley & Sons Inc Nov 2022
Publication year
2022
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1394152981
ISBN 13
9781394152988
Item weight
548 grams
Dimensions
232x154x24 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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Item30 to 40 business days7 to 14 business days
First itemUS$ 72.96US$ 84.58
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