The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals
Mueller, Kai-Markus,Rehbock, Gabriele
Language: English
Published by Wiley, 2022
- Hardcover
- Used
Seller: Gardner's Used Books, Inc., Tulsa, OK, U.S.A.Gardner's Used Books, Inc.
AbeBooks seller since July 18, 2006
Condition: Used - Good
US$ 12.95
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # mon0000368804
- Title
- The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals
- Author
- Mueller, Kai-Markus,Rehbock, Gabriele
- Publisher
- Wiley
- Publication year
- 2022
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1394152981
- ISBN 13
- 9781394152988
Cutting-edge science can make all the difference for salespeople in a time when they are facing a business world in transformation.
In The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals, neuroscientist Kai-Markus Mueller and sales professional Gabriele Rehbock deliver a hands-on guide to the hidden dynamics that influence the outcomes of most business deals. In plain English, the book unpacks recently discovered insights from psychology, behavioural economics, and neuroscience and explains how to apply them to your advantage in real-life business situations.
The authors show you how to influence buying decisions and how to successfully respond to challenging business situations in order to put you in control of the levers that drive sales success. You’ll also find
- Advanced strategies and tactics that offer a lasting edge in negotiations, sales and other business transactions
- Smart techniques to build rewarding customer relationships
- The psychology behind gains and losses revealing new keys to profitable pricing
- Real-life advice on how to counter a buyer’s intimidation tactics: time, uncertainty, fear, and silence
An essential, step-by-step playbook for sales professionals, The Invisible Game will also earn a place on the bookshelves of entrepreneurs, business owners, and other independent professionals―like lawyers, accountants, freelancers, consultants, and programmers―who regularly sell their services to other businesses.
"Synopsis" may belong to another edition of this title.
About the Author
KAI-MARKUS MUELLER is a professor of consumer behavior with a research focus on behavioral pricing. He is a neuroscientist by training and is the inventor of the NeuroPricing™ concept.
GABRIELE REHBOCK is a multiple award-winning sales expert. As a top executive in the fragrance industry, she carried P&L responsibility for global customer relationships including Colgate-Palmolive, Henkel and Procter & Gamble.
"About the title" may belong to another edition of this title.
Gardner's Used Books, Inc.
Tulsa, OK, U.S.A.
AbeBooks seller since July 18, 2006
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 4.50 | US$ 9.99 |
Payment methods
Store description
Specialty
History, Music, Americana, Collectible Children's, Romance, Sci-Fi/Fantasy, Mystery, Popular Author 1st Editions, Fiction, HorrorSeller's business information
Gardner's Used Books, Inc.
Gardner's Used Books, 4421 S Mingo Rd
Tulsa, OK U.S.A. 74146
Terms of sale
You are eligible for a full refund of the purchase price, including shipping
costs, if you return as a result of an error on the part of the bookseller. To
receive a refund, you must return your item directly to the bookseller within 30
days of the estimated delivery date and in the same condition you received it
in.
You are eligible for a refund of the purchase price, including the shipping
costs, if your book does not arrive between the estimated delivery date +15 days
and the estimated delivery date +30 days.
You are eligible for a refund within 30 days of the estimated delivery date if
the condition of the book differs from the description listed.
Shipping terms
Orders usually ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or over-sized, we may contact you to let you know extra shipping is required.