Involving the Audience: A Rhetoric Perspective on Using Social Media to Improve Websites (ATTW Series in Technical and Professional Communication)

Kastman Breuch, Lee Ann

ISBN 10: 081538453X / ISBN 13: 9780815384533

Published by Routledge, 2018

About this Item

Seller Inventory # V9780815384533

Bibliographic Details

• Title: Involving the Audience: A Rhetoric Perspective on Using Social Media to Improve Websites (ATTW Series in Technical and Professional Communication)
• Publisher: Routledge
• Publication Date: 2018
• Language: English
• ISBN 10: 081538453X
• ISBN 13: 9780815384533
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the website healthcare.gov as an initial illustration, Breuch explains how large complex websites are inherently challenged by open-ended, interactive tasks that often have multiple pathways to completion. These challenges are illustrated through two in-depth case studies, each addressing the launch of an interactive, complex website designed for a large public audience.

About the Author

Lee-Ann Kastman Breuch, Ph.D., is an Associate Professor in the Department of Writing Studies at the University of Minnesota, where she is department chair. Her research investigates rhetoric and digital writing in a variety of settings such as classrooms, professional organizations, and social media. She teaches courses in technical communication, digital writing, usability research, and writing pedagogy. Professor Breuch is a graduate faculty member in the Rhetoric and Scientific and Technical Communication Program and the Human Factors and Ergonomics program at University of Minnesota.