Ireland - Culture Smart!: The Essential Guide to Customs & Culture (74)

The island of Ireland is famous for its timeless beauty, the variety of its landscape, its quiet towns and lively cities, the poetic and literary genius of so many of its citizens, its music and folklore, and its colorful and bloody history.

What is also true is that the Irish people have in many ways changed in recent years, while retaining the scars and proud memories of their past, and their thriving national culture. Twenty-first century Ireland, North and South, is the product not only of its history and culture, but also of massive political change, remarkable efforts to heal centuries-old animosities, a metamorphosis in social and religious attitudes, and the dramatic peaks and troughs of a transformed economy.

Until the late twentieth century Southern Ireland’s economy was essentially rural, tied to the UK; the North, a place of heavy industry. Then came the so-called “Celtic Tiger,” springing forward into a largely new type of economy that reaped colossal rewards. New industries arose, old industries disappeared. This was followed by financial collapse in the first decade of this century, worse than almost any country in Europe. Helped by its friends, and, at least in the South, by governmental and popular acceptance of savage austerity measures, Ireland survived. Today the Republic is a major target for US and European investment.
 
Businesspeople and visitors who don’t know Ireland will find this book an invaluable introduction to the people, the country, and the economic opportunities it offers; while if you think you know Ireland and the Irish you will find plenty here to broaden and deepen that knowledge, and also plenty that will surprise you.

John Scotney M.A., RSA, was the BBC’s Head of Drama in Ireland and later Head of BBC TV Drama Script Unit. A graduate of the University of Cambridge, he has written books and articles about literature and the media, and written and directed numerous programs for the BBC, many on Irish themes, including a critically acclaimed version of James Joyce’s Ulysses. He is a former advisor to the Arts Council and University Lecturer, and was Chair of the Writers’ Guild of Great Britain, Deputy Chair of the National Poetry Society, and is a Fellow of the Royal Society of Arts.