Issues Faced By Small and Medium Enterprises In A Global Business Environment : Exemplary development of an internationalisation strategy for SMES

Daniil Timofeev

ISBN 10: 3668154694 / ISBN 13: 9783668154698

Published by GRIN Verlag, 2016

About this Item

Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 81%, University of South Wales, language: English, abstract: The paper aims to analyse the current situation of a fictive company and moreover to work out an adequate internationalisation strategy considering the following three key objectives: 1. Reduce labour costs by shifting the production- centre to a low-income country, 2. Enter new markets in countries with a low level of market satisfaction, 3. Enlarge the range and variety of products through a highly educated R&D-Team. After evaluating the business environment, three potential target countries for the internationalisation process are assessed. In a next step the strengths, weaknesses, opportunities and threats are lined out. Moreover a PEST-analysis is conducted to prepare for the location decision. Finally, the most adequate method is selected and a brief conclusion and recommendation are given.

Seller Inventory # 9783668154698

Bibliographic Details

• Title: Issues Faced By Small and Medium Enterprises In A Global Business Environment : Exemplary development of an internationalisation strategy for SMES
• Publisher: GRIN Verlag
• Publication Date: 2016
• Language: English
• ISBN 10: 3668154694
• ISBN 13: 9783668154698
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 210W x 148H x 3D millimeters 210 millimeters width by 148 millimeters height by 3 millimeters depth
• Weight: 62 grams

About this title

Synopsis

Seminar paper from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 81%, University of South Wales, language: English, abstract: The paper aims to analyse the current situation of a fictive company and moreover to work out an adequate internationalisation strategy considering the following three key objectives: 1. Reduce labour costs by shifting the production- centre to a low-income country, 2. Enter new markets in countries with a low level of market satisfaction, 3. Enlarge the range and variety of products through a highly educated R&D-Team. After evaluating the business environment, three potential target countries for the internationalisation process are assessed. In a next step the strengths, weaknesses, opportunities and threats are lined out. Moreover a PEST-analysis is conducted to prepare for the location decision. Finally, the most adequate method is selected and a brief conclusion and recommendation are given.