Issues Faced By Small and Medium Enterprises In A Global Business Environment

Müller, Marvin; Timofeev, Daniil

ISBN 10: 3668154694 / ISBN 13: 9783668154698

Published by Grin Verlag, 2016

About this Item

Print on Demand pp. 32.

Seller Inventory # 386423830

Bibliographic Details

• Title: Issues Faced By Small and Medium Enterprises In A Global Business Environment
• Publisher: Grin Verlag
• Publication Date: 2016
• Language: English
• ISBN 10: 3668154694
• ISBN 13: 9783668154698
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Seminar paper from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 81%, University of South Wales, language: English, abstract: The paper aims to analyse the current situation of a fictive company and moreover to work out an adequate internationalisation strategy considering the following three key objectives: 1. Reduce labour costs by shifting the production- centre to a low-income country, 2. Enter new markets in countries with a low level of market satisfaction, 3. Enlarge the range and variety of products through a highly educated R&D-Team. After evaluating the business environment, three potential target countries for the internationalisation process are assessed. In a next step the strengths, weaknesses, opportunities and threats are lined out. Moreover a PEST-analysis is conducted to prepare for the location decision. Finally, the most adequate method is selected and a brief conclusion and recommendation are given.