Issues in Mass Communication : The Basic Concepts : Vol: I-II

J S Yadava and Pradeep Mathur

ISBN 10: 8173912246 / ISBN 13: 9788173912245

Published by Kanishka Pub, New Delhi, 2008

About this Item

Contents Vol. I. Introduction. I. Media issues 1. Challenge to create informed citizenry/Ramtanu Maitra. 2. From personalised politics to personalised journalism/Girilal Jain. 3. Minimum science for everyone/Narender K. Sehgal. 4. Media and elementary education/J.S. Rajput. 5. Social effects of mass media/J.S. Yadava. 6. Communication strategies for non radio non TV areas/A.K. Devgan. 7. Media and political process/Nitin D. Wakankar. 8. Mass media social change and social responsibility/Ganesh Subbarayan. 9. Role of media in science and technology/C. Ramakanta Sarma. 10. Transparency in government functioning and right to information/Ambrish Saxena. 11. Communication problems and potentialities/H.Y. Sharada Prasad. II. Media education 12. Gramsat satellite for rural education/B.B. Mohanty. 13. Communication training in Africa/Jerry Komia Domatob. 14. Seven things journalists should be trained in/K.R. Narayanan. 15. Communication education present and future/Chanchal Sarkar. 16. The importance of training in journalism/S. Viswam. 17. Case for a national council for journalism/J.S. Yadava. III. New information order 18. Moral and ethical Dilemmas in an information society/Raj Kumar. 19. Is western model relevant to Asia/J.S. Yadava. 20. Global electronic invasion developing world under siege/Raj Kumar. 21. Bangladesh media and India an attitudinal profile/Shaikh Abdus Salam. 22. Press in Asia Pacific region/Toshitaka Hayashi. 23. NWICO as an input in third world development/Pradeep Mathur. IV. Mass communication research 24. Communication research in India some reflections/J.S. Yadava. 25. Basic facts of audience research in India/Sunil Misra. 26. Communication challenge agenda for research/P.C. Joshi. 27. Audience research in sound broadcasting/Sharafat Yar Khan. 28. Research in mass media trend analysis and challenge/Uma Joshi and Neepa Mehta. V. Media and women/social sector 29. Studying Muslim women approaches and methodology/H.Y. Siddiqui. 30. Electronic media and children/Ila Varma. 31. Television viewing among children/Usha Abrol Vandana Thapar N. Khan and Parul Srivastava. 32. Construction of feminity on Indian T.V./Prabha Krishnan and Anita Dighe. 33. Media and Women's Movement/Suhas Kumar. 34. Poor Muslim women in rural Bangladesh/Tulsi Patel. 35. Portrayal of distorted image of women by Indian Media/Sunil Dhar and S.N. Pattnaik. 36. Socialisation of female child and mass media/B.K. Kuthiala. 37. Girl child and the role of media/Kamla Bhasin. 38. Media image of women/Kusum Rana and Manju Gupta. 39. Information needs of rural masses/B.K. Prasad. Index. Vol. II. Introduction. I. Print Media 1. Advanced editing skills/Adarsh Kumar Varma. 2. Rural newspapers need for professionalism/Snehasis Sur. 3. Culture industry interaction in printing process/M.A.S. Rajan. 4. American newspapers and challenges of the 1990s/William L. Winter. 5. Challenges and opportunities for press in Asia Pacific region/Toshitaka Hayashi. II. Electronic Media 6. Indian cinema 2000 A.D./Hameeduddin Mahmood. 7. Hum log from concept to after effects/Arvind Singhal and Everett M. Rogers. 8. Electronic media let a hundred satellites beam/K.A. Vardan. 9. Broadcasting for development/Sham Behari. 10. Global electronic invasion developing world under siege/Raj Kumar. III. Traditional Media 11. Tom Tom a traditional medium for communication/S.V. Ramasamy. 12. Theatre in fight against leprosy/Tripurari Sharma. 13. Traditional media and development communication/Durgadas Mukhopadhyay. 14. Communication through folk art forms/N.N. Pillai. IV. Public relations 15. Public sector communication/C.K. Sardana. 16. PR's role in promoting human rights/Ajit Gopal. 17. State information apparatus in 90s/Yogendra Narain. 18. Information set ups in states/S.K. Mukherji. 19. Government and the media/H.Y. Sharada Prasad. 20. Corporate communication an overview/Jaishri Jethwaney. 21. Public relation education in India a critical evaluation/N.A.K. Durrain. 22. Image management.

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Bibliographic Details

• Title: Issues in Mass Communication : The Basic Concepts : Vol: I-II
• Publisher: Kanishka Pub, New Delhi
• Publication Date: 2008
• Language: English
• ISBN 10: 8173912246
• ISBN 13: 9788173912245
• Binding: Hardbound
• Edition: Reprint
• Condition: As New
• Dust Jacket Condition: Dust Jacket Included