Italian Companies: Innovation, Transformation, and Failures

What Makes a Great Italian Company?
It’s not just technology.
It’s not just revenue.
It’s vision.
It’s courage.
It’s the ability to rise again after every crisis.

From Olivetti’s revolutionary inventions to the global myth of Ferrari, from comebacks like Barilla and Trenitalia to emblematic downfalls such as Alitalia and Parmalat — this book tells the epic journey of Italian companies that have innovated, transformed, failed, and in some cases, rewritten their own history.

A living map of Italian industrial genius — filled with heroic tales, forward-thinking visions, strategic missteps, and surprising rebirths.
With accessible and engaging language, the author takes you through provincial workshops and multinational giants, visionary startups and fashion powerhouses — showing how, even in business, every enterprise is, above all, a human story.

For those who believe that doing business in Italy is hard — and yet still possible.