Jacqueline Groag Textile & Pattern Design Wiener Werkstatte to American Modern

Czech-born Jacqueline Groag (1903-1985) was an incredibly adept textile designer who trained at the Kunstgewerbeschule in Vienna during the 1920s under Franz Cisek and Josef Hoffmann. She produced textile designs for the Wiener Werkstatte and some of the Parisian fashion houses while she lived in Vienna. She married the architect and interior designer Jacques Groag - they made a successful team. However, in 1939 they were compelled to emigrate to the UK. Jacqueline Groag continued to produce textile design work for the British market, and after the war her designs could be seen at numerous outlets such as David Whitehead, Grafton, John Lewis and Liberty. For more than 20 years she worked as a freelance designer, supplying designs for carpets, greetings cards, laminates, plastics, textiles, wallpapers and wrapping papers to many firms including Bond-Worth Carpets, British European Airways, the British Overseas Airways Corporation, Dunlop, ICI and London Transport. In 1984 she became a Fellow of the Faculty of Royal Designers for Industry. She was a prodigious and successful designer to the end of her life. Along with Lucienne Day and Marian Mahler she is seen as central to a new and exciting development in textile design in the 1950s. Together their work is featured in a major exhibition 'Designing Women' which begins in Colorado Springs in September 2008. This is a ground breaking publication on the work of this highly important and influential designer.

Jacqueline Groag was probably the most influential textile designer in Britain in the post Second World War era. Although originally Czech, she studied textile and pattern design in Austria with the Secessionist architect and designer Josef Hoffmann, in the 1920s. During the late twenties and early thirties she designed textiles for the Wiener Werkstatte in Vienna and subsequently designed and produced unique hand printed lengths of fabrics for many of the leading Parisian fashion houses, including Chanel, Lanvin, Worth, Schiaparelli and Paul Poiret. She was awarded a gold medal for textile design at the Milan Triennale in 1933 and another gold medal for printed textiles at the Paris World Fair in 1937. Jacqueline was not only a serious and highly respected contender in the field of textile and pattern design but, with her husband, the Modernist architect Jacques Groag, was also deeply immersed in the intellectual life of Vienna.

In 1938 the sophisticated world of Jacques and Jacqueline was brutally shattered when the Anschluss, the political unification of Austria and Germany, occurred and the German army entered Vienna. Faced with the actuality of the Nazi terror the Groags, who were Jewish, fled to Czechoslovakia and their home city of Prague. After a brief respite in Prague they were once more forced to flee in 1939, this time to London.

On their arrival in England they were welcomed and championed by leading members of the British design fraternity, amongst whom were Sir Gordon Russell, the doyen of British architects Sir Charles Reilly and Jack Pritchard, founder of the modernist design company, Isokon. From 1940 until her death in 1986, Jacqueline had a long and successful career. Much of the Contemporary style of the textiles and wallpapers shown at the 1951 Festival of Britain were heavily indebted to her influential designs of the 1940s. Many examples of her work were featured prominently at the Festival and from then on she became a major influence on pattern design internationally. She developed a large client group in the United States during the fifties and sixties, amongst whom were Associated American Artists, Hallmark Cards and American Greetings Ohio.

In the later 1950s and throughout the 1960s she became increasingly involved with Sir Misha Black and the Design Research Unit (D.R.U.), working on the interiors for boats and planes and trains, particularly the design of textiles and plastic laminates for BOAC and British Rail. One of her last commissions from Misha Black, in the mid-seventies was a distinctive moquette for London Transport, for seating on both buses and tube trains. Her work and influence did not just extend to the large corporations and exclusive couturiers but was familiar to the general public through stores and companies such as John Lewis, Liberty of London, David Whitehead, Edinburgh Weavers, Sandersons, Warerite and Formica.

Her remarkable achievement finally received public recognition in 1984 when, at the age of 81, she was made an R.D.I. - a Royal Designer for Industry - the ultimate accolade for any designer in Britain. It had been a long time coming, during which she had determinedly overcome anti-semitism, rampant misogyny and xenophobia. She died in London in 1986 at the age of 83.