Jan Tschichold: A Life in Typography (Design Briefs - Introductions to the Pioneers of 20th-century Graphic Design)

Ruari McLean, Jan Tschichold

ISBN 10: 0853316686 / ISBN 13: 9780853316688

Published by Lund Humphries Publishers Ltd 99/n /01 J, 1997

About this Item

Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Seller Inventory # 6545-9780853316688

Bibliographic Details

• Title: Jan Tschichold: A Life in Typography (Design Briefs - Introductions to the Pioneers of 20th-century Graphic Design)
• Publisher: Lund Humphries Publishers Ltd 99/n /01 J
• Publication Date: 1997
• Language: English
• ISBN 10: 0853316686
• ISBN 13: 9780853316688
• Binding: Soft cover
• Illustrator: Profusely Illustrated
• Condition: Very Good

About this title

Synopsis

First edition. Table of contents, chronology of Tschichold's life, bibliography, index. Spine faded. 128 pages. stiff paper wrappers. small 4to..

Review

Jan Tschichold's design breakthroughs in typography were two fold. He was the first typographer to apply the aesthetics, in his day, of the Bauhaus to ordinary, day-to-day printing. Secondly, his great flexibility of vision allowed him to relinquish those design principles of asymmetry and articulate a wider vision after his exile from Nazi Germany. The Bauhaus had a tendency, after all, to use type as an element of abstract art, and Tschichold would never be swayed from his conviction that typographical design must serve communication. He would incorporate the dash and elegance of Bauhaus form, but never sacrifice legibility for flair. Function, in his case, would always follow form. His aesthetic, however, was indelible. With his early training in lettering and calligraphy, Tschichold "... became the first to offer a coherent philosophy of design by which all typographic problems ... could be tackled in ways that were rational, suited to modern production techniques, and aesthetically satisfying."

Jan Tschichold: A Life in Typography offers both the design student and the experienced designer such enlightened summaries, placing the typographer's vision firmly in the rich cultural context of his times. In his concise biography Ruari McLean, the world's leading Tschichold scholar, offers an interpretation of the significant design innovations, with analyses of Tschichold's writings, theories and manifestos. A substantial as well as a handsome volume, enriched with annotated illustrations of Tschichold's work, and including the now famous series of film posters for Munich's Phoebus-Palast Cinema, Jan Tschichold is as satisfying to the eye as any of Tschichold's clean, lean designs.