Jane Marketing: Big Data era of marketing reverse thinking(Chinese Edition)

Paperback. Pub Date :2014-02-01 192 Chinese Machinery Industry Press Language era of big data. consumer access channels and scope of information has increased dramatically. but the speed of information dissemination explosive turn allow consumers to get lost. increasing the difficulty of marketing. This book by a wealth of examples and data on various aspects of the marketing environment. customer awareness and demand. marketing mode conducted a comprehensive analysis. and made a bold marketing model to predict the future. in order to illustrate the diversity of new Big Data era media emerged in the face of old and new media intertwined. upgrade customer requirements and marketing environment. companies should be how to effectively simplify marketing. Book for e-commerce. marketing and other industry professionals see. The first part of ...