Japan and China as Charm Rivals

Sun, Jing

ISBN 10: 0472035606 / ISBN 13: 9780472035601

Published by The University of Michigan Press, 2013

About this Item

Two Asian powers compete for the goodwill of their neighbors Num Pages: 244 pages, black & white tables, figures. BIC Classification: HBJF; JPSD. Category: (G) General (US: Trade). Dimension: 229 x 152 x 20. Weight in Grams: 386. . 2013. Paperback. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780472035601

Bibliographic Details

• Title: Japan and China as Charm Rivals
• Publisher: The University of Michigan Press
• Publication Date: 2013
• Language: English
• ISBN 10: 0472035606
• ISBN 13: 9780472035601
• Binding: Soft cover
• Condition: New

About this title

Synopsis

In international relations today, influence is as essential as military and economic might. Consequently, leaders promote favorable images of the state in order to attract allies and win support for their policies. Jing Sun, an expert on international relations and a former journalist, refers to such soft power campaigns as "charm offensives."

Sun focuses on the competition between China and Japan for the allegiance of South Korea, Taiwan, and other states in the region. He finds that, instead of adopting a one-size-fits-all approach, the Chinese and the Japanese deploy customized charm campaigns for each target state, taking into consideration the target's culture, international position, and political values. He then evaluates the effectiveness of individual campaigns from the perspective of the target state, on the basis of public opinion polls, media coverage, and the response from state leaders.

A deep, comparative study, Japan and China as Charm Rivalsenriches our understanding of soft power by revealing deliberate image campaign efforts and offering a method for assessing the effectiveness of such charm offensives.

About the Author

Jing Sun is Assistant Professor of Political Science at the University of Denver.