This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781843766551.

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Bibliographic Details

Title

Japanese Multinationals in Europe: A Comparison of the Automobile and Pharmaceutical Industries

Publisher

Edward Elgar Publishing Ltd

Publication Date

2005

Language

English

ISBN 10

1843766558

ISBN 13

9781843766551

Binding

Hardcover

Condition

Good

Dust Jacket Condition

Dust Jacket Included

Weight

600 grams

Seller catalogs

Business

About this title

Synopsis

This book explores the regional strategy and management of Japanese MNEs in Europe. Ken-ichi Ando investigates, using case studies of the auto and pharmaceutical industries, how these companies can, and do, overcome the inherent difficulties and opportunities of trading in Europe, including the problems posed by cultural differences and geography, alongside the opportunities of expanding markets. While these companies are global players, they must increasingly be aware of, and evolve in response to, European economic integration.

The strategy setting and management are influenced by company- and industry-specific factors, and some common features can be found. The locational and entry strategies are based both on the multinationals' own resources and capability, and on the changing locational conditions, while pan-European management is conducted to achieve the benefits of 'multinationality' at the regional level. The mutual relationships between the location of subsidiaries, the entry mode, and the pan-European operation are clearly shown from the detailed analysis at the company level. The impacts and limits of the EU on multinationals are also confirmed in the book, and the importance of national characteristics is suggested.

Scholars and graduate students studying international business and economics, as well as European integration will find this book of great interest.

About the Author

Ken-ichi Ando, Associate Professor, Department of Economics, Shizuoka University, Japan

"About this title" may belong to another edition of this title.

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