Offers investment advice, discusses how to choose mutual funds to meet individual money-making goals and risk tolerance levels, and includes an updated list of top performing funds

From Library Journal

Those starting a small business face many obstacles--today's difficult economy, plus the time, money, and energy necessary to launch the business. For women and minorities, two additional obstacles may well be sexism and racism. An entrepreneur and author ( Saving Your Business , Prentice-Hall, 1992), Caplan provides informative guidelines for women and minorities on how to overcome prejudice and establish a successful enterprise. She maintains that the best way to meet these challenges is "to believe in your own ability to succeed and not let the bias of others undermine your belief." She discusses educational training opportunities, financing the business, preparing the business plan, attracting customers, networking, and preparing for opening day. Especially helpful is the "resource guide" with a listing of books and articles. Recommended for public libraries. For general resources on business start-up, see "There's No Business Like a Small Business," LJ 1/94, p. 63-66.--Ed.
- Lucy Heckman, St. John's Univ. Lib., New York
Copyright 1994 Reed Business Information, Inc.

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