Jobs to be Done: Theory to Practice
Anthony W. Ulwick
ISBN 10: 0990576744 ISBN 13: 9780990576747
Published by IDEA BITE PRESS, 2016
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Synopsis:
Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become Jobs-to-be-Done Theory . For 26 years, Ulwick and his company, Strategyn , have helped over 400 companies put Jobs-to-be-Done Theory into practice with a success rate of 86% , a 5-fold improvement . YOU WILL LEARN I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science,"says the 'father of modern marketing,' Philip Kotler , Kellogg School of Management, Northwestern.
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Bibliographic Details
Title: Jobs to be Done: Theory to Practice
Publisher: IDEA BITE PRESS
Publication Date: 2016
Binding: paperback
Condition: New