With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

About the Author

JOSEPH JAFFE is President and founder of crayon, LLC. crayon is a new marketing innovation company specializing in interrupting the status quo, joining the conversation, and effecting transformational change through well-structured experimentation, using a bold mix of alternatives to traditional advertising (www.crayonville.com). Prior to crayon, he was president and founder of Jaffe, LLC, and director of Interactive Media at TBWA\Chiat\Day and OMD USA. His clients have included The Coca-Cola Company, American Airlines, Starwood Hotels, Procter & Gamble, Kmart, Absolut Vodka, and Google. He is currently a Senior Fellow at the Center for the Digital Future at the USC Annenberg School.

Join the conversation today at www.jointheconversation.us or through Jaffe's daily blog and podcast, Jaffe Juice (www.jaffejuice.com).

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Nata nel 1992, Libro Co. Italia � oggi un'azienda leader nella distribuzione libraria e vendita online che annovera tra la propria clientela le pi� importanti istituzioni (biblioteche, istituti specializzati) e musei italiani, americani ed europei, nonch� gallerie d'antiquariato e collezionisti di fama mondiale. Nel tempo, l'azienda ha notevolmente incrementato sia il catalogo che la gamma delle attivit� offerte e oggi propone servizi di: - distribuzione e promozione libraria Italia ed estero - logistica - vendita a librerie - fornitura a biblioteche - vendita al dettaglio - importazione libri stranieri - gestione e vendita remainders - ricerca e vendita libri rari/esauriti - pubblicazione di libri e periodici Per garantire la massima affidabilit� in questi servizi, ogni singola procedura e attrezzatura � stata testata per ottenere un altissimo grado di efficienza. I punti di forza di Libro Co. Italia sono infatti: - strutture informatiche all'avanguardia - base dati ampia, aggiornata e attendibile - servizio informazione preciso e puntuale - condizioni di vendita altamente concorrenziali - servizio evasione ordini veloce ed affidabile - gestione personalizzata clienti - sito web veloce e con interfaccia intuitiva L'organico di Libro Co. Italia � guidato dagli stessi soci, affiancati da un team che comprende esperti in storia dell'arte, personale specializzato, impiegati amministrativi, tecnici informatici e magazzinieri, tutti con esperienza pluriennale nel campo della distribuzione libraria.

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