Does designing a book follow a logical and well- thought-out process? Swiss graphic designer and typographer Jost Hochuli studies the crucial role played by instinct throughout the various stages of planning a book, from selecting a character type and size to determining the layout of the block of texts.

About the Author

Jost Hochuli is a Swiss typographer and graphic designer whose outstanding work and inventiveness in the field of book design is internationally recognised. He has extensive experience as a teacher, particularly in Zurich and Saint- Gall, his hometown. He has written L’Art du livre en Suisse (Pro Helvetia, 1993), Designing Books (with Robin Kinross, Hyphen Press, 1996) as well as a monograph, Jost Hochuli: Printed Matter, Mainly Books (Verlag Niggli, 2002), which presents the wealth and diversity of his work as a designer and typographer. He is also the author of Le D�tail en typographie. La lettre, l’interlettrage, le mot, l’espacement, la ligne, l’interlignage, la colonne, published in French in 2010 by B42. John Morgan studied typograpyh and graphic design at the University of Reading from 1991 to 1995, where he designed the journal Typography Papers, in collaboration with Carl Zakrisson and George Hadjiloizou. From 1995 to 2000, he assisted Derek Birdsall at the studio Omnific, and later co-fonded – with Robin Kinross among others –Workplace Cooperative 115, a multi-disciplinary space in London. In 2000 he created his own studio. He has worked for the Church of England, the BBC, the London Design Museum, as well as David Chipperfield Architects and Four Corners Books. He has also written for several magazines, such as Typography Papers, Dot Dot Dot and AA Files, and has taught at Central St Martins, in London, and the University of Reading.

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