Title: Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction
Publisher: Routledge
Publication Date: 2007
Language: English
ISBN 10: 0754657310
ISBN 13: 9780754657316
Binding: Hardcover
Condition: New

About this title

Synopsis

How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.

About the Author

Dr Nicole Matthews is lecturer, Media/Critical and Cultural Studies, Macquarie University, Sydney, Australia. Nickianne Moody is Head of Media and Cultural Studies, Liverpool John Moores University, UK

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