Jugaad Innovation: A Frugal and Flexible Approach to Innovation For The 21st Century

Jugaad is a word often heard in general conversation in india. Whether to find ingenious solutions to problems or turn adversity into opportunity indians swear by it. In this seminal book, navi radjou, jaideep prabhu and simone ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as facebook, future group, ge, google, pepsico, philips, renault-nissan, siemens, suzlon, tata group and yes bank, among others, are already practising jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling r & d budgets, jugaad innovation presents ways to innovate, be flexible and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as africa, india, china and brazil, jugaad innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.

Jaideep Prabhu is the Jawaharlal Nehru Professor of Indian Business and Enterprise at Judge Business School, University of Cambridge. He has taught executives from ABN Amro, Bertelsmann, BP, BT, IBM, ING Bank, Nokia, Philips, Roche, Shell, Vodafone, and Xerox.

Navi Radjou is an innovation and leadership strategist based in Silicon Valley. He is also a World Economic Forum faculty member. He advises C-level executives worldwide on breakthrough growth strategies. Navi is also writing a book on new models of leadership.

Simone Ahuja is the founder and principal of Blood Orange, a marketing and strategy consultancy with expertise in innovation and emerging markets. She regularly presents and consults to Fortune 500 companies across sectors, and contributes to a Harvard Business Review blog.