Turn yourself into a marketing master and make tens of thousands of extra dollars with the ideas in this one-of-a-kind resource. Get your books into catalogs, rack up lucrative bulk premium sales, and do author signings and radio interviews that get outrageous results. Find the secret to generating tons of free publicity, then discover how to capitalize on it.
Add to that insider information on how to make the Internet a fabulous sales generator, penetrate libraries, sell to book clubs, and get onto the QVC Home Shopping Network - and you can't do without this guide.
Marilyn and Tom Ross have collaborated on seven previous books. Authors of the classic best-seller, The Complete Guide to Self-Publishing (over 60,000 copies sold), they've helped thousands of self-publishers, independent presses, and authors sell millions of books. Their Big Ideas for Small Service Businesses was selected as one of the 30 best business books of the year by Soundview Executive Book Summaries. In Jump Start Your Book Sales, they again preach about what they practice.
In addition to writing award-winning books, articles, and newsletters, the Rosses are in demand as professional speakers. Members of the National Speakers Association, Marilyn and Tom present seminars and do training workshops for associations, corporations, and other organizations. They speak about marketing, writing, entrepreneurship, rural relocation, and publishing. This pair has been noted and quoted in publications across the land: The Wall Street Journal, U.S. News & World Report, The Los Angeles Times, and The New York Times have written about them and their work. Additionally, they've been featured twice on NPR's "All Things Considered," on hundreds of radio stations, and dozens of TV shows from coast to coast, including C-SPAN2's "Business of Books."
Although they've been active in the publishing industry since 1978, Tom is a recovering computer engineer and Marilyn previously headed her own advertising/PR agency. Acknowledged as business leaders, the Rosses are Senior Fellows of the prestigious Center for the New West, a Colorado-based think tank. Their areas of specialization are rural entrepreneurship and home-based businesses. They are members of the Authors Guild and the American Society of Journalists and Authors.
In 1996 they launched SPAN, a nonprofit trade association for authors and publishers. The Small Publishers Association of North America has become the second largest such organization in the world.
Through their consulting firm, About Books, Inc., Tom and Marilyn offer turnkey help to professionals who want to package their specialized knowledge in book form. These clients gain greater visibility and new credibility with an expertly produced book from the Rosses' company. They are both listed in the 23rd edition of Who's Who in the West. And between them, this dynamic pair is also included in Who's Who of American Women, The International Businessmen's Who's Who, and Men and Women of Distinction. Their writing careers are detailed in Working Press of the Nation, Who's Who in U.S. Writers, Editors & Poets, Contemporary Authors, and The International Authors and Writers Who's Who.
They - along with a Samoyed husky named Peaches and a cat who answers to Teger and confronts skunks - live in a small Colorado mountain town surrounded by 14,000-foot peaks.
