Jump Start Your Brain: How Everyone at Every Age Can Be Smarter and More Productive

Learn time-tested, research-proven practices that generate creativity and innovation, helping you and/or your organization get a leg-up on the competition.

Creativity is not random. There are reproducible tools and tactics that can help you think smarter and more creatively. Doug Hall and David Wecker work with executives, entrepreneurs, kids, teachers—and everyone who hungers for more wisdom, creativity, and personal growth—to invent ideas for solving problems 52 weeks a year using the Eureka! Way.

Jump Start Your Brain Version 2.0 is your guide to a counter-corporate culture approach to creativity, urging you to break rules with childlike abandonment—and have fun doing it. The methods are tried and tested to make your brain 500 percent more creative! Get your cranium flowing with new feats of imagination. This book is a hotbed of innovation, turning the art of creativity into a reliable, renewable science to help you at every age. The Eureka! Way pushes the fear out and puts the fun back into the game.

“[Doug Hall is] an eccentric entrepreneur who just might have what we’ve all been looking for—the happy secret to success.”
—Dateline NBC

“We’ve found Doug Hall’s methods to be different than most. They work.”
—Michele Wojtyna, Pepsi-Cola Company

Doug is a professional inventor. He began his inventing career at age 12, inventing and selling a line of magic and juggling kits. After earning a chemical engineering degree from the University of Maine he joined Procter & Gamble where he rose to the rank of Master Marketing Inventor―inventing and shipping a record 9 innovations in 12 months. In 1986 Doug founded the Eureka! Ranch in Cincinnati Ohio. The Ranch’s mission is to help corporate executives and real world entrepreneurs develop MEASURABLY SMARTER choices for growth. Eureka! services are available through a world-wide network of licensed Growth Coaches. DATELINE NBC described Doug as “an eccentric entrepreneur who just might have what we’ve all been looking for...the happy secret to success.” He is one of the world’s top speakers on creativity, innovation and marketing. Doug has authored national newspaper/magazine columns and has starred on network radio and television programs. In recognition of his success, Doug has been awarded an honorary Doctorate from the University of Prince Edward Island, the George Land World Class Innovator Award, The Ned Herrmann Spirit Award, the YMCA Character Award and the Ernst & Young Entrepreneur of the Year award. David Wecker is a storyteller. He sharpened his eye and ear over 20 years with “The Cincinnati Post” and “The Kentucky Post,” telling stories about real people, their values. their struggles and their victories. His stories showed again and again how the most outwardly ordinary people can be, at second glance, extraordinary and inspiring. Wecker has also worked with Hall over the past 16 years creating ideas for Fortune 500 companies. As chief concept writer at Hall’s Eureka! Ranch, he has written roughly 5,000 new product concepts in nearly every conceivable category for such clients as Nike, Disney, AT&T, American Express, Procter & Gamble, Johnson & Johnson, Pepsi, Coke, Chrysler and Ford.