Lei Jun?s Cards: Secrets Behind the Miraculous Rise of Xiaomi

Li Yaxuan

ISBN 10: 1487800630 / ISBN 13: 9781487800635

Published by Royal Collins Publishing Company, 2020

About this Item

pp. 222.

Seller Inventory # 379304208

Bibliographic Details

• Title: Lei Jun?s Cards: Secrets Behind the Miraculous Rise of Xiaomi
• Publisher: Royal Collins Publishing Company
• Publication Date: 2020
• Language: English
• ISBN 10: 1487800630
• ISBN 13: 9781487800635
• Binding: Soft cover
• Condition: Used

About this title

Synopsis

How do we account for the spectacular rise of Xiaomi phones?
This book explains it all, including these key points:
– The embedding of mobile Internet thinking, which is the backbone of the company
– Clever marketing to Xiaomi users, making them feel part of the company and its products
– Insistence on perfection in manufacturing
– Design aspects that reach the consumers’ hearts and minds
– Integrating the Xiaomi phone into an ecosystem of products
– Strengthening the Xiaomi brand through fans of the phones
…and more ways this incredible company is reshaping the mobile phone market.

Lei Jun cofounded and chairs Xiaomi, the privately-held firm that is one of the largest Chinese smartphone makers, and was named the 87th-richest billionaire by Forbes Magazine, and is the 4th-richest person in China. The story of how he cofounded and developed Xiaomi smartphones in 2010 and how the company quickly grew into a world market leadership role in just a few short years has become a legend in entrepreneurial circles. In 2014, he was named “Businessman of The Year” by Forbes Asia.

About the Author

Li Yaxuan is graduated from the University of International Business and Economics with dual degrees in accounting and finance. Li has many professional titles such as accountant, economist and auditor.