The K-Pop Content Strategy
Language: English
Published by Taylor and Francis Ltd, 2026
- Hardcover
- New

Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
AbeBooks seller since June 11, 1999
Condition: New
US$ 95.65
Quantity: Over 20 available
Add to basketItem description from seller
New Book. Shipped from UK. Established seller since 2000.
Seller Inventory # L2-9781041090182
- Title
- The K-Pop Content Strategy
- Author
- Dominique Falla
- Publisher
- Taylor and Francis Ltd
- Publication year
- 2026
- Condition
- New
- Binding
- HRD
- Language
- English
- ISBN 10
- 1041090188
- ISBN 13
- 9781041090182
- Item weight
- 2,000 grams
In an era where digital algorithms dictate visibility, creative professionals are struggling to attract audiences and sustain long-term careers. Yet, K-pop has seemingly mastered the art of digital engagement, successfully leveraged global fandoms, and bypassed traditional media gatekeepers. This book explores how K-pop’s strategic approach to content creation can serve as a model for creatives everywhere, offering powerful lessons on building sustainable careers beyond algorithm dependency.
Through a research-driven analysis of K-pop’s content and engagement model, this book reveals four key lessons behind its global success: (1) Mass Content Creation as a Business Model; (2) Leverage Fans as Business Partners; (3) Access is the New Digital Currency, and (4) Cultivate Non-Traditional Income Streams. By drawing parallels between K-pop’s strategies and the broader creative industries, this book offers actionable insights to help creative professionals develop sustainable businesses through innovative digital content strategies and next-level audience engagement inspired by the recent global success of groups such as Stray Kids and BTS.
This book serves as both an academic study and a practical guide, tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies.
"Synopsis" may belong to another edition of this title.
About the Author
Dominique Falla is Associate Professor of Design at Griffith University, Australia, specialising in creative entrepreneurship, digital content strategy, and the creator economy.
"About the title" may belong to another edition of this title.
PBShop.store UK
Fairford, GLOS, United Kingdom
AbeBooks seller since June 11, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 10 to 20 business days | 10 to 20 business days |
|---|---|---|
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Hardbacks, PaperbacksSeller's business information
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