This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. Num Pages: 208 pages, Illustrations, maps. BIC Classification: 1FPC; KJ. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 18. Weight in Grams: 332. . 2008. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: KFC in China: Secret Recipe for Success
Publisher: John Wiley & Sons Inc
Publication Date: 2008
Language: English
ISBN 10: 0470823844
ISBN 13: 9780470823842
Binding: Soft cover
Condition: New

About this title

Synopsis

Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

About the Author

Former vice president of business development and a member of Tricon Restaurants' Executive Committee, Warren Liu was integral to KFC's stunning success in China.
A Harvard MBA, Warren was also formerly Senior Vice President & General Manager, Greater China of MasterCard International.

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