KFC in China: Secret Recipe for Success
Language: English
Published by Wiley, 2008
- Softcover
- Used
Seller: Ammareal, Morangis, FranceAmmareal
AbeBooks seller since August 29, 2016
Condition: Used - Fine
Current price: US$ 6.95
Quantity: 1 available
Add to basketItem description from seller
Ancien livre de bibliothèque avec équipements. Edition 2008. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2008. Ammareal gives back up to 15% of this item's net price to charity organizations.
Seller Inventory # G-943-892
- Title
- KFC in China: Secret Recipe for Success
- Author
- Warren Liu
- Publisher
- Wiley
- Publication year
- 2008
- Condition
- Très bon
- Binding
- Softcover
- Language
- English
- ISBN 10
- 0470823844
- ISBN 13
- 9780470823842
This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
"Synopsis" may belong to another edition of this title.
About the Author
Former vice president of business development and a member of Tricon Restaurants' Executive Committee, Warren Liu was integral to KFC's stunning success in China.
A Harvard MBA, Warren was also formerly Senior Vice President & General Manager, Greater China of MasterCard International.
"About the title" may belong to another edition of this title.
Shipping rates from France to U.S.A.
| Item | 5 to 18 business days | 5 to 7 business days |
|---|---|---|
| First item | US$ 19.04 | US$ 23.65 |
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English below. Ammareal est une librairie professionnelle spécialisée dans le livre d’occasion. Nous expédions partout dans le monde. Nous avons plus de 250 000 ouvrages en stock dont un grand nombre de livres techniques et académiques. Nous reversons jusqu’à 15% du prix de vente de chaque livre à des organisations caritatives, des bibliothèques et des associations luttant contre l’illettrisme. Ce que nous ne vendons pas nous le donnons, ce que nous ne donnons pas nous le recyclons. Ammareal is a professional bookseller speciliazed in used books. We ship worldwide. We have more than 250 000 books in stock, including a large number of technical and university-level books. We give back up to 15% of the price of each book to charities, libraries and organizations fighting in favor of literacy. What we do not sell, we give, what we do not give we recycle.…
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Livres d'occasion techniques et grand public en français et anglaisSeller's business information
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