Keep Calm & Carry On Learning: A compilation of short stories to help you in your (sales) career

Ever since man walked on this planet, there has been a need for sales. Even if you are not a salesperson, there are fundamental ‘sales’ skills that help you in life, and without realizing it, you are likely interacting in sales activities every day. On top of this in the last few years, more and more sales-specific roles have been created around the world, with millions of people now classifying themselves as sales professionals.

For the last twenty-plus years, James McGuinness has immersed himself in the world of sales. He has hired and trained hundreds of sales professionals and surrounded himself with many different sales experts and leaders. There are thousands of sales books out there, but James takes a unique approach with this book. He has combined his love of writing fiction stories with what he has learnt and seen in sales to create nine short stories. Each of the stories brings together numerous different fundamental yet simple learnings that the reader should be able to grasp. While new trends and methodologies may evolve in sales, these learnings should stand the test of time. From painters and decorators to wedding planners, bakers, and grandparents, James has created fictional characters that take you on a sales learning journey.