Keeping Customers ("Harvard Business Review" Paperback)
John J. Sviokla, Benson P. Shapiro
ISBN 10: 0875843336 ISBN 13: 9780875843339
Published by Harvard Business Review Press 01/04/1993, 1993
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Hardcover
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About this Item
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Synopsis:
Essays cover market orientation, order management, customer service, quality, service guarantees, customer complaints, zero defects, and performance measurement
About the Author: Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
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Bibliographic Details
Title: Keeping Customers ("Harvard Business Review"...
Publisher: Harvard Business Review Press 01/04/1993
Publication Date: 1993
Binding: Hardcover
Condition: Very Good
Edition: 2nd Edition