Kellogg on Technology and Innovation
Language: English
Published by Wiley, 2002
- Hardcover
- Used
Seller: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.Goodwill of Greater Milwaukee and Chicago
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Seller Inventory # SEWV.047123592X.G
- Title
- Kellogg on Technology and Innovation
- Publisher
- Wiley
- Publication year
- 2002
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 047123592X
- ISBN 13
- 9780471235927
This book examines the exciting new technologies that will soon be entering the workplace. The experts from the Kellogg School of Management offer a uniquely business-oriented approach and perspective on the subject. The editors provide not only an overview of the lure and promise of these domains but also a rich account of the business propositions underlying the commercialization of these efforts. There is also a discussion on alternative business models surrounding each technology as well as on the sources of value creation and those who will benefit from it.
"Synopsis" may belong to another edition of this title.
About the Author
MOHANBIR SAWHNEY is McCormick Tribune Professor of Technology and Chair of the Technology Industry Management Program at Kellogg.
ANTHONY PAONI is Clinical Professor of Technology at Kellogg.
"About the title" may belong to another edition of this title.
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