Key Account Management Excellence in Pharma & Medtech
Language: English
Published by Routledge, 2022
- Softcover
- New
Seller: Solr Books, Lincolnwood, IL, U.S.A.Solr Books
AbeBooks seller since April 23, 2015
Condition: New
US$ 38.11
Quantity: 3 available
Add to basketSeller Inventory # BCV.1032128585.N
- Title
- Key Account Management Excellence in Pharma & Medtech
- Publisher
- Routledge
- Publication year
- 2022
- Condition
- new
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1032128585
- ISBN 13
- 9781032128580
Key Account Management Excellence in Pharma & Medtech is designed to help life sciences practitioners develop and execute innovative and effective key account management (KAM) strategies and capabilities. Pharmaceutical and medtech companies are increasingly pursuing KAM in response to the rapid rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers.
This book is groundbreaking in both its scope and its tailoring of leading KAM practices specifically for life sciences. The central theme is that "key account management is an organization-wide business strategy, not just a role or a sales-specific initiative." KAM is a strategy focused on providing unique offerings and value through an orchestrated, cross-functional, go-to-market model designed specifically to address the needs and engagement preferences of a unique segment of customers. The insights and practices shared in this book are designed to be a valuable reference at every stage of the KAM journey.
The book has been designed to facilitate a common language and deep understanding of KAM issues and leading practices organization-wide―particularly for life sciences leaders, account managers and cross-functional team members responsible for building, transforming and supporting their organization’s KAM strategies and capabilities.
"Synopsis" may belong to another edition of this title.
About the Author
Mike Moorman is a Principal at ZS and leads the firm’s key account management practice. Mike founded ZS’s B2B commercial strategy and transformation practice and is a recognized expert in his field. He has worked globally and with more than 50 B2B organizations across 12 industries. Mike serves on the Board of Directors and the Research Advisory Board for the Strategic Account Management Association, and is an Adjunct Lecturer on Sales Strategy at Northwestern’s Kellogg Executive Program. Mike has authored more than 60 publications and has been cited in leading publications including Harvard Business Review, Financial Times, The Wall Street Journal, IndustryWeek, USA Today and Selling Power.
"About the title" may belong to another edition of this title.
Solr Books
Lincolnwood, IL, U.S.A.
AbeBooks seller since April 23, 2015
Shipping rates within U.S.A.
| Item | 2 to 12 business days | 1 to 3 business days |
|---|---|---|
| First item | US$ 7.98 | US$ 18.99 |
Payment methods
Store description
Welcome to the Solr Books & Books4Cause AbeBooks page! We are a social venture dedicated to supporting social causes, education, and community through a business model. Books4Cause doesn’t raise funds or rely on government grants. All of our funding comes from selling a portion of used books donated to us. Our main goal is to recirculate books back into the hands of people who will read and treasure them. We support both local and global initiatives. Through partnering with the African Library Project, we have built over 120 libraries in nursery schools, elementary schools, high schools, and universities across 18 countries in Africa. Our pop-up free library program in Chicago distributes free books in under-served neighborhoods throughout the city, giving necessary resources to children, adults, and families who otherwise may not have been able to access them. For more information on what we do, or how you can help, go to books4cause.com…
Specialty
all kinds of booksSeller's business information
Solr Books
IL, U.S.A.
Terms of sale
We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. If you've changed your mind about a
book that you've ordered, please use the Ask bookseller a question link to contact
us and we'll respond within 2 business days.
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.