Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # 56470294-20

Contact seller

Report this item

Bibliographic Details

Title: Key Account Management in Financial Services : Tools and Techniques for Building Strong Relationships with Major Clients
Publisher: Kogan Page, Limited
Publication Date: 2008
Language: English
ISBN 10: 074945069X
ISBN 13: 9780749450694
Binding: Soft cover
Edition: Pap/Cdr.
Condition: Good
Weight: 1.686 pounds

About this title

Synopsis

Using specific, tailored examples and case studies from global financial services companies, Key Account Management in Financial Services provides marketing professionals in the financial services sector with expert advice on marketing and selling their financial products to large clients.

Compiled from original research and interviews, this book can be used as a “before, during, and after” guide to practical implementation. Contents include: defining key account management in financial services; the customer’s perspective; preparing for key account management; identifying key accounts; entry strategies; meeting the customer’s needs; keeping on track.

About the Author

Peter Cheverton is Director of Insight Marketing and People Ltd, and author of Key Account Management and Key Marketing Skills (both Kogan Page). Bryan Foss is director of www.FossInitiatives.com and an adviser to a portfolio of fast-growing international companies. Tim Hughes is a marketing consultant, mainly for financial services companies. He is a Senior Lecturer at Bristol Business School, UK. Merlin Stone is a leading authority on marketing and customer management and has published numerous books and articles on these subjects.

"About this title" may belong to another edition of this title.

Store Description

Better World Books is the world?s leading socially conscious online bookseller and has sold over 100 million books. Each sale generates funds for global literacy. We offer low prices, fast shipping, and have a 100% money back guarantee.

Visit Seller's Storefront

Seller's business information

Better World Books Ltd
Better World Books, Third Floor, One London Square, Cross Lanes, Guildford, GU1 1UN, United Kingdom

Sale & Shipping Terms

Terms of Sale

Better World Books (BWB) values your satisfaction and offers you returns within thirty (30) days after the estimated delivery date on most items. All returned items must be in the original condition; used items should include the SKU sticker located on the spine or back of the product.

If you have an incomplete, incorrect, or damaged shipment, please contact our Customer Care team via Abebooks contact seller options before proceeding with the return.Please keep in mind that because we deal mostl...

More Information

Shipping Terms

Please allow 1-2 business days for order fulfillment.

Shipping rates from United Kingdom to U.S.A.

Shipping rates from United Kingdom to U.S.A.
Order quantity	11 to 28 business days	11 to 28 business days
First item	US$ 6.82	US$ 6.82

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.