Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset

Noel Capon

ISBN 10: 074321188X / ISBN 13: 9780743211888

Published by Free Pr, 2001

About this Item

462 pages. 9.75x6.50x1.50 inches. In Stock.

Seller Inventory # 074321188X

Bibliographic Details

• Title: Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
• Publisher: Free Pr
• Publication Date: 2001
• Language: English
• ISBN 10: 074321188X
• ISBN 13: 9780743211888
• Binding: Hardcover
• Condition: Brand New
• Weight: 0.78 kilograms

About this title

Synopsis

A practical and timely handbook for modern-day sales managers explains how to transform key accounts, in both domestic and global markets, into business success, providing step-by-step guidelines for developing strategy, managing a sales force, analyzing key accounts, and more. 12,500 first printing.

About the Author

Noel Capon is Professor of Business at Columbia University's Graduate School of Business. He is the director for Columbia's executive training programs in Key Account Management, Sales Management, and Competitive Marketing Strategy. He also teaches and consults to major corporations throughout the world. With James M. Hulbert, he coauthored the recently published Marketing Management in the 21st Century. Visit Professor Capon online at www.keyaccountmanagement.com.