Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
Capon, Noel
ISBN 10: 074321188X ISBN 13: 9780743211888
Published by Free Press, 2001
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hardcover
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About this Item
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Synopsis:
A practical and timely handbook for modern-day sales managers explains how to transform key accounts, in both domestic and global markets, into business success, providing step-by-step guidelines for developing strategy, managing a sales force, analyzing key accounts, and more. 12,500 first printing.
About the Author: Noel Capon is Professor of Business at Columbia University's Graduate School of Business. He is the director for Columbia's executive training programs in Key Account Management, Sales Management, and Competitive Marketing Strategy. He also teaches and consults to major corporations throughout the world. With James M. Hulbert, he coauthored the recently published Marketing Management in the 21st Century. Visit Professor Capon online at www.keyaccountmanagement.com.
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Bibliographic Details
Title: Key Account Management and Planning: The ...
Publisher: Free Press
Publication Date: 2001
Binding: hardcover
Condition: Very Good