Key Account Management: Strategies to Leverage Information,Technology, and Relationships to Deliver Value to Large Customers : Strategies to Leverage Information,Technology, and Relationships to Deliver Value to Large Customers

Language: English

Published by Business Expert Press, 2015

1631571745 / 9781631571749

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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Gebraucht - Sehr gut sg - ungelesenes mängelexemplar, gestempelt, mit leichten lagerspuren - Now more than ever, companies are faced with a critical and challenging truth. Today's customer is demanding more attention, superior service, and the expertise of a dedicated sales team. Suppliers must make dif cult choices to determine how to allocate limited resources, including which customers receive the highest level of service. Increasingly, supply side organizations are working to design and implement key account programs to meet or exceed these expectations. Key account management is a specific business strategy that involves complex sales processes, large-scale negotiations, and the alignment of multiple internal and external stakeholders. This multi-pronged process is anything but straightforward, and the business world is filled with examples of key account programs that have not achieved the expected results. This book addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts. By leveraging up-to-date research, testimonials drawn from interviews with experienced practitioners, best practices of successful companies, along with straightforward practical guide- lines for executives and sales leaders, this book can serve as an instruction manual and toolbox for organizations working to achieve success through their key account strategies to meet the demand of their key customers.…

Seller Inventory # INF1000488753

Title
Key Account Management: Strategies to Leverage Information,Technology, and Relationships to Deliver Value to Large Customers : Strategies to Leverage Information,Technology, and Relationships to Deliver Value to Large Customers
Author
Joel Le Bon, Carl Herman
Publisher
Business Expert Press
Publication year
2015
Condition
Sehr gut
Binding
Taschenbuch
Language
English
ISBN 10
1631571745
ISBN 13
9781631571749
Item weight
265 grams
Dimensions
229x152x9 mm

AHA-BUCH GmbH

Einbeck, Germany

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AbeBooks seller since August 14, 2006

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Einbeck, Germany 37574