Key Account Management : Tools and Techniques for Achieving Profitable Key Supplier Status
Language: English
Published by Kogan Page, Limited, 2012
- Softcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Very good
US$ 13.57
Quantity: 1 available
Add to basketItem description from seller
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP97092397
- Title
- Key Account Management : Tools and Techniques for Achieving Profitable Key Supplier Status
- Author
- Cheverton, Peter
- Publisher
- Kogan Page, Limited
- Publication year
- 2012
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0749463511
- ISBN 13
- 9780749463519
- Edition
- Fifth Edition.
- Item weight
- 1.515 pounds
- Dimensions
- N/A
Very few books take the long-term, team-selling strategic view of key account management that this book takes. Focusing on implementation rather than theory, Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining, and developing key customers. Based on real and current experience of companies facing the KAM challenge, it provides tools for use in the real world that will help plan strategy.
"Synopsis" may belong to another edition of this title.
About the Author
Peter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consulting firm specializing in the development of customer-focused business strategies, with a strong focus on Key Account Management and Business Leadership. He has developed an international reputation as one of the leading experts in these challenging areas, working hands-on with clients around the world. He is author of Key Marketing Skills, Global Account Management and Key Account Management in Financial Services (all published by Kogan Page).
"About the title" may belong to another edition of this title.
Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
Shipping rates from United Kingdom to U.S.A.
| Item | 11 to 28 business days | 11 to 28 business days |
|---|---|---|
| First item | US$ 6.61 | US$ 6.61 |
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Store description
Better World Books is the world’s leading socially conscious online bookseller and has sold over 100 million books. Each sale generates funds for global literacy. We offer low prices, fast shipping, and have a 100% money back guarantee.
Seller's business information
Better World Books LTD.
THIRD FLOOR, ONE LONDON SQUARE, CROSS LANES
GUILDFORD, United Kingdom GU1 1UN
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