Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Language: English
Published by Kogan Page, 2012
- Softcover
- Used
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East
AbeBooks seller since July 1, 2024
Condition: Used - Very good
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- Title
- Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
- Author
- Cheverton, Peter
- Publisher
- Kogan Page
- Publication year
- 2012
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0749463511
- ISBN 13
- 9780749463519
- Edition
- 5th or later Edition
Very few books take the long-term, team-selling strategic view of key account management that this book takes. Focusing on implementation rather than theory, Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining, and developing key customers. Based on real and current experience of companies facing the KAM challenge, it provides tools for use in the real world that will help plan strategy.
"Synopsis" may belong to another edition of this title.
About the Author
Peter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consulting firm specializing in the development of customer-focused business strategies, with a strong focus on Key Account Management and Business Leadership. He has developed an international reputation as one of the leading experts in these challenging areas, working hands-on with clients around the world. He is author of Key Marketing Skills, Global Account Management and Key Account Management in Financial Services (all published by Kogan Page).
"About the title" may belong to another edition of this title.
Zoom Books East
Glendale Heights, IL, U.S.A.
AbeBooks seller since July 1, 2024
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