Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Language: English
Published by Kogan Page (edition Fifth), 2012
- Softcover
- Used
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
AbeBooks seller since February 2, 2016
Condition: Used - Very good
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Seller Inventory # 0749463511-11-1
- Title
- Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
- Author
- Cheverton, Peter
- Publisher
- Kogan Page (edition Fifth)
- Publication year
- 2012
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0749463511
- ISBN 13
- 9780749463519
- Edition
- Fifth.
Very few books take the long-term, team-selling strategic view of key account management that this book takes. Focusing on implementation rather than theory, Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining, and developing key customers. Based on real and current experience of companies facing the KAM challenge, it provides tools for use in the real world that will help plan strategy.
"Synopsis" may belong to another edition of this title.
About the Author
Peter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consulting firm specializing in the development of customer-focused business strategies, with a strong focus on Key Account Management and Business Leadership. He has developed an international reputation as one of the leading experts in these challenging areas, working hands-on with clients around the world. He is author of Key Marketing Skills, Global Account Management and Key Account Management in Financial Services (all published by Kogan Page).
"About the title" may belong to another edition of this title.
BooksRun
Philadelphia, PA, U.S.A.
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