The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

Provides a comprehensive, easy-to-use overview to the field
Covers over 150 central concepts in PR
Paves the way for students to tackle primary texts
Grounds students in both practice and theory
Takes it further with recommended reading

About the Author

Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.

Bob Franklin is also the author of the successful Key Concepts in Journalism Studies.

Quentin Langley is also a public relations professional, writer, speaker and lecturer, and chairs the CIPR (Chartered Institute of Public Relations) education and training committee.

"About this title" may belong to another edition of this title.

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