Key Management Models, Travel Edition

Paul Pietersma, Gerben Van den Berg

ISBN 10: 1292081767 / ISBN 13: 9781292081762

Published by Pearson Education Limited, GB, 2015

About this Item

Seller Inventory # LU-9781292081762

Bibliographic Details

• Title: Key Management Models, Travel Edition
• Publisher: Pearson Education Limited, GB
• Publication Date: 2015
• Language: English
• ISBN 10: 1292081767
• ISBN 13: 9781292081762
• Binding: Paperback
• Condition: New
• Weight: 423 grams

About this title

Synopsis

With over 33,500 copies sold of the previous edition, the winning formula of this incredibly successful book will remain the same. From SWOT analysis and core competencies to risk reward analysis and the innovation circle, "Key Management Models" explains each model in a clear, structured and practical way.

There is a brief overview of each of the 61 essential models that spans no more than

3-4 pages. For each model you will find:

- The model in a nutshell ('the big idea')

- Its applicability ('when to use it')

- The practicalities of applying it ('how to use it')

- A critical appraisal ('the final analysis')

The PERFECT reference book, no matter what business you're in.

About the Author

Marcel van Assen is a senior consultant at the Operations Management group of Berenschot. His industrial consulting experience covers a range of manufacturing, supply chain, and strategic issues, from operational excellence to value-innovation based on strategic conversation, roadmapping and foresight. Marcel is also an assistant professor of manufacturing management at the Department of Management of Technology and Innovation Department of RSM Erasmus University. He has written several books and articles on operations and innovation management. He holds an MSc in mechanical engineering from the University of Twente, an MSc in business administration (strategy and organisation) from the Open University, and a PhD in business administration from RSM Erasmus University. In addition he is associate member of ERIM (Erasmus Research Institute of Management).Gerben van den Berg read business administration at the University of Groningen. He works at Berenschot as consultant in the Business Strategies group. He is a co-author of the book Excellence = optimization and innovation and (co)author of several articles concerning strategic management.Paul Pietersma MSc. BA is a strategy consultant and managing director of Business Strategies at Berenschot. He has more than 10 years of experience in the consultancy business during which time he has advised many CEOs and boards of directors on a variety of strategic issues. He has won the Dutch Professionals Award of Management Consultancy, he has published several articles on strategy and he is the (co)author of two leading Dutch strategy books 'Het Strategieboek I' and 'Het Strategieboek II'.