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Bibliographic Details

Title

Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)

Publisher

Wharton School Publishing

Publication Date

2008

Language

English

ISBN 10

0273722034

ISBN 13

9780273722038

Binding

Paperback

Condition

Used; Very Good

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About this title

Synopsis

Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former CEO, Kraft Foods As the old adage goes, If you can't measure it, you can't manage it . Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or "dashboard", of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING

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Brit Books Ltd
35 Burners Lane, Kiln Farm, Milton Keynes, MK11 3HA, United Kingdom

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* Brit Books Ltd

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* Brit Books Ltd P. O. Box 7567 Milton Keynes MK11 9GE

* Company Reg. 06809965, Vat. GB972432513

* Company Rep: Celeste Milon

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