Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)

Reibstein, David

ISBN 10: 1292360860 ISBN 13: 9781292360867

Published by FT Publishing International, 2021

Language: English

Condition: Used - Very good Soft cover

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Bibliographic Details

Title

Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)

Publisher

FT Publishing International

Publication Date

2021

Language

English

ISBN 10

1292360860

ISBN 13

9781292360867

Binding

Paperback

Edition

3rd Edition

Condition

Very Good

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About this title

Synopsis

Measure, manage and get the most out of your marketing.

Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge.

With leading experts, discover how to build your reputation by:

Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions
Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit
Building models to assist with planning to give you the best tools for decision-making

In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.

"About this title" may belong to another edition of this title.

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