Key Processes in Strategy

This is an accessible analysis of strategic theory focusing on the implementation of strategy within a firm. It moves beneath texts which relate business strategy to industrial trends and the economic environment to consider how policy within the firm in areas such as marketing and HRM can influence success. The book emphasises the importance of the implementation process, often overlooked in the strategic planning literature, and its essential role within an effective strategy process. The text is readable, accessible and practical and will be welcomed on courses seeking a broader view of strategy.