Kill Your Conversion Killers with The Dexter Method: A Pragmatic Approach to Conversion Optimization for E-Commerce

Kill Your Conversion Killers is your no-frills guide to e-commerce conversion optimization: why it matters, how to approach it, and the start-to-finish steps you can take to grow your revenue. Author Joris Bryon is a longtime optimization specialist who writes warmly and conversationally, making even “dry” topics like Google Analytics easy to understand. From metrics all the way down to microcopy, Bryon distills his years of experience into a manual for continuous revenue growth.

After reading Kill Your Conversion Killers, you’ll be able to:

• Quickly prioritize tests by calculating potential revenue growth
• Leverage the psychological drivers that push prospects to buy
• Create and deploy friction-free design and UX
• Confidently run meaningful A/B tests
• Avoid dangerous “best practices” that can tank your revenue
• Spot potential conversion killers at a glance

Bottom line: Kill Your Conversion Killers is a must-read for every revenue-driven e-commerce marketer.

"This is a modern day field manual for getting more conversions from your website. From high-level approaches to tactical techniques and real life case studies, this book has it all." - Brian Dean, Founder at Backlinko

"I highly recommend this book to anyone that is looking to improve their ecommerce conversion rate and sales. Joris is a true expert in the field, and he guides you through all the key elements of conversion optimization like gaining insights from web analytics and visitor feedback, and using psychology and copywriting techniques. It is very easy to read, and is packed with many actionable tips and examples of best practices." - Rich Page, author of 'Website Optimization: An Hour a Day - A Conversion Rate Optimization and A/B Testing Guide'